Autumn 2014 - Summer 2015
Logo design is one my favorite areas because it's so challenging. Compared to artwork in general, the focus shifts from self-expression and translation to human-centric design. I am not only designing a symbol for an organization, but also an image and branding system that guides how people recognize and interact with it. Despite the subjectivity, there are rules and constraints relating to human perception. With my designs, I aim for bold imagery with a good dash of color.